YOUNG, brave and free-spirited bosses are rejecting the 9-5 grind and starting their own businesses, doing what they like to do in a tough job market. Their motto: Go for it. Tan Weiyun talks to a new breed of entrepreneur.

While most Chinese young people make a beeline for a secure, well-paying job with career prospects, some are taking risks and boldly going where they can be their own boss and do satisfying work. Whether a cafe owner, pig's feet seller, or online store owner, these young bosses say just do it.

The China Africa Development Fund and China Development Bank have promised to invest heavily into the digitalization of TV in African countries.

Since 2007, $100 million has been provided to the project by the China Africa Development Fund and another $50 million is coming, according to Chi Jianxin, president of the fund, speaking at the African Digital TV Development Ministerial Seminar on Sunday.

TRAVELERS logging onto free Wi-Fi services at the city's two airports now need to use their real identification to register, Shanghai Airport Authority announced yesterday.

Cell phone users registered with a local mobile operator can go through the verification by logging in with the password automatically sent to the phone via text message, while roaming or foreign passengers can acquire a password by scanning identification documents such as passports and ID cards, according to the airport operator.

Venture capital investment in Chinese mainland companies declined significantly in the first six months, the latest sign that the world's second-largest economy is slowing.

According to Dow Jones VentureSource, which tracks venture-backed companies, the value of venture capital investments in Chinese companies was 1.9 billion US dollars in the six months to June, down 43 percent from the same period last year.

CHINESE game developers are trying to break into or make further gains in overseas markets after capturing a more than 70 percent share of the domestic market, it was revealed at ChinaJoy 2012 in Shanghai yesterday.

Top game firms, including Shanda Entertainment, NetEase Inc and Perfect World, are attending the five-day China Digital Entertainment Expo and Conference, also known as ChinaJoy. Though the expo kicked off on Wednesday, yesterday was the first day it was open to the public.

Many Chinese goods traditionally regarded as cheap but poor quality

It is not a sprint but a marathon for Chinese manufacturers to get rid of some tainted labels on made-in-China products. In addition to continuous innovation, new marketing strategies are needed to upgrade their reputation, analysts said.

THE first of the post-1990s, web-savvy generation - those "irresponsible kids" born in 1990 - are entering the workplace and they're being closely watched to see how they adjust to the real world. Li Anlan reports.

Graduation season concludes with a huge sigh of relief: There are memories of funny cap-and-gown photos, going on trips with friends, relaxing after years of pressure. For some, this summer also marks a huge transition in life - the beginning of a professional career.

YOUNG people tired of online role-playing and video games turn to live puzzle and rescue games testing wits, nerve and physical agility as they rescue maidens and escape from time tunnels and boxes. Xu Wei gets a shot of adrenalin.

Racing around a converted warehouse or an air-conditioned mall, reality game players look for clues, obscure meanings and hidden objects to unlock puzzles. They nimbly weave their way through a web of laser beams, testing their knowledge and thinking outside the box.

COFFEE, cakes, snacks, free advice and a sympathetic ear - that's what on the menu of a new coffee shop that sees its mission not as selling java but as helping customers. Nie Xin orders a cup.

An information lunch with Warren Buffett, the most successful investor of the 20th century, was auctioned for US$3.46 million this year. When it comes to learning how people make money and how they can too, many people are insatiable.

China's manned deep-sea submersible, the Jiaolong, threw ballast iron and began to rise after reaching the depth of over-6,000 meters of the Mariana Trench on Friday.

The Jiaolong wouldn't go deeper in this dive, while it will progressively increase the depth in later five missions.

PEOPLE still enjoy reading books the old-fashioned way - on paper - in the digital age, according to a survey released by the Shanghai Statistics Bureau yesterday.

Local residents have quickly adapted to e-reading, according to the survey based on telephone interviews of 1,000 people from various age groups. But the majority of people said they read better on printed books rather than on cell phones, laptops and e-readers, the survey said.

CHINA'S new medium and low-speed maglev train rolled off the production line yesterday in central China's Hunan Province.

The three-carriage train is designed to run at a maximum speed of 100 kilometers per hour and carry 600 passengers, Xinhua news agency reported, citing Xu Zongxiang, general manager of the manufacturer, Zhuzhou Electric Locomotive Co Ltd, a division of China South Locomotive and Rolling Stock Corp.

SHANGHAI International Group is to set up a venture capital firm to offer finance to small and medium enterprises as part of the city's strategy to support the underfinanced sector.

The investment arm of the Shanghai city government will invest 1 billion yuan (US$156 million), including 500 million yuan of city government revenue, in the new firm, the Shanghai Financial Services Office said yesterday.