QIAO NEXT INTERACTIVE DIGITAL BUSINESS is our Digital Division to help you to increase your ROI and maximize your brand awareness on China market and abroad.

Next is arriving: Now!

Our Main Focus Areas are:

  • Digital Strategy

  • Digital Brand Engagement

  • Digital Marketing

  • Web / Digital Services

  • Mobile & Mobility Services

  • Social Channels & eCommerce

  • eAdvertising / SEO / SEM

  • New Cross-Media Formats & Productions

  • Second-Screen Projects

  • Next B2B Platforms & e-CRM

  • x-Commerce All-in-One infrastructures (e-Commerce, m-Commerce, v-Commerce)

  • Digital Innovative Business

  • Digital Localization / Internationalization

How we works:

Around a global strategy, we combine traditional and innovating marketing, locals and international channels and media, digital and interactive actions.

A teamwork in our local offices to create results on the target markets.

Our Mission: Create Value!

Next B2B - B2C Digital Platforms:

Combining creativity and innovation with results, we create and manage for our clients B2B & B2C platforms and infrastructures as concrete support for their commercial, distribution and trading activities (catalog, payments, logistics, customer care) directly in China.

  • to create new business channels and trading

  • to reduce costs to manage B2B, B2C and  e-Commerce activities

  • optimize business matching and product selection

  • combine real and virtual Showrooms and Catalogs

  • e-Procurement and distribution infrastructures

  • Cloud B2B/B2C Platforms

Our Industry Focus:

  • Corporate / Multinational

  • Food&Beverage

  • Luxury / Fashion / Design

  • Banks / Financial Services

  • High-Tech / Telecommunications

  • Tourism / Hospitality


Our Markets:

  • China

  • Europe

Last but not least ..... since 1996 a solid experience to share

For Information or Contacts: [email protected]


Your Cross - Media Network in China

First Cross-Media Network for China Market.

Over 500 Million of potential targets are on your fingertips!!

My China Media Network is your answer.
Your Customized Media Service to find the right Channel in China.

My China Media Network delivers the right solutions, tailored for your needs:

- TV LCD Network: over 150.000 (VIP Restaurants, Shopping Mall, Supermarkets, Business building, Golf Club....)

- Internet & Mobile

- Business Magazine (targets Business Decision Makers)

- Advertising: Restaurants, Store, Airports, Supermarkets, Outdoor ...

My China Media Network service is delivery by:

- China: "China Media LAB" in Shanghai at Italian Center.

- Italy: Consorzio DITE (Milan).

Activate My China Media Network Service it is easy:

1) Fill out the My China Media Network Form.

2) Your My China Business Personal Assistant will contact you for next steps and quote your required service.

Wednesday, 21 August 2019
  • About QIAO LAB
  • Qiao Strategic Consulting
  • Qiao Next Brands
  • Qiao Next Digital
  • Qiao Next Seed
  • Qiao Lab Incubator
  • The Garage


News image

QIAO LAB is a Consulting & Business Innovation Incubator / Accelerator, Knowledge & Technology Transfer Company, Seed & Early Stage VC. QIAO LAB Next Business (Shanghai) Co., Ltd. is a full-service business management consulting firm & incubator / Accelerator to turn innovative business and product ideas into sustainable businesses. "Innovating future in China and abroad", through consulting support, concrete projects, best practices, inventions, technologies and sharing different knowledge. Consulting |...


Qiao Strategic Consulting

News image

QIAO LAB Consulting is a our Business Management Consulting Division to turn innovative business and product ideas into sustainable businesses. Our Corporate Open Innovation Program QIAO OPEN LAB PROGRAM for Corporate Innovation focuses on enterprise innovation, paying particular attention to implementation issues and development of new business models to capture the value of innovative products and services. Sharing of ideas and collaboration to push the boundaries of innovation inside the...


Qiao Next Brands

News image

QIAO NEXT BRANDS is our Division focused on customer engagement on China market and abroad. Only for NEXT BRANDS!! A NEXT BRAND is a brand projected towards the future, integrated with present and with strong values ​​from the past. "feels" its consumers, listens their needs, interacts. QIAO NEXT BRANDS is the only agency that accompanies your Brand from creativity to product distribution and selling. This is Next Brands! Fresh,...


Qiao Next Digital

News image

QIAO NEXT INTERACTIVE DIGITAL BUSINESS is our Digital Division to help you to increase your ROI and maximize your brand awareness on China market and abroad. Next is arriving: Now! Our Main Focus Areas are: Digital Strategy Digital Brand Engagement Digital Marketing Web / Digital Services Mobile & Mobility Services Social Channels & eCommerce eAdvertising / SEO / SEM New Cross-Media Formats & Productions Second-Screen Projects Next B2B Platforms...


Qiao Next Seed

News image

QIAO NEXT SEED CAPITAL is an investment vehicle focused on Chinese Internet Industry.We typically co-invest in Chinese early stage opportunities with Government Incubators and/or High-Tech Chinese Funds. Open to new investors and partners In order to continue our investment activities, we are continuously raising new funds (new Fundraising 2016) and searching strategic partners as support to our investments portfolio companies.Our Model Leveraging over two decades of experience gained in...


Qiao Lab Incubator

News image

QIAO LAB High-Tech Incubator provides a customized turn-key support (knowledge and experience), as well as equity investment capital. Our Main Sectors: - Agrifood- Big Data (ICT) - Bio technologies - Clean Technologies - Design and Innovative Fashion - Education and Training - Fintech- Green ICT - Healthcare- IC Design - Information Communication Technology (ICT) - ICT & Social Innovation - Internet & Web Technologies - Internet of Things (IOT) -...


Qiao Lab Garage

News image

Our Mission? - "Assemble" companies for Chinese market. - "Accelerate" companies on  Chinese market. - Incubating Chinese subsidiaries of high tech startups. Through combined use of infrastructures and solutions by Qiao Lab INCUBATOR (start-ups, platforms, services, etc. ..), install the best solutions into the selected companies to enable them to compete on China market. A "pit stop" under the supervision of the Qiao LAB Business Tutors which will provide the...


Qiao Lab Newsletter

Enter your Email



Qiao LAB Blog: Startup, Seed,Accelerator,Inventions, Innovation, Knowledge & Technology Transfer, Culture, Society, Finance, Business, Business to Business

Oct 10

Internet: Switching to the smart TV

Posted by: China Media LAB

Tagged in: Video , Smart Tv , LeTV , Internet

China Media LAB

First we had 'the box', then the flat screen. Next it'll be interactive

Chinese online video website's idea of producing smart television sets may provide an edge for the Internet company because they are set to overtake traditional TVs in the coming years. However, LeTV should tackle a couple of difficulties before it can hope to lead the industry, analysts said.

On Sept 19, the Beijing-based online video provider announced its plans to release an independent-branded smart TV product, making itself the world's first Internet company to tap into the TV hardware manufacturing sector.

"The TV industry has not made any change in the past 30 years in terms of profit model and marketing methods. Traditional TV makers only play a role as hardware producers," said Jia Yaoting, chief executive officer of LeTV.

With an increasing number of people abandoning TV and looking for a more interactive way to watch video, "It's time to launch a revolutionary product in the TV industry," said Jia.

Kai-Fu Lee, a renowned investor and former president of Google China, warned that the emerging sector is facing some problems in the short run, although he was optimistic about the development of smart TV.

"Providers should get reliable content resources from program makers and TV stations, which is a difficult task to do in China. In addition, the current broadband network is not good enough to handle the huge amount of video data," said Lee, adding that LeTV's move may speed the introduction of the next generation of TVs by two to three years.

Lee has invested in LeTV's smart TV project but by how much wasn't revealed.

Earlier this year, LeTV launched a set-top box with CNTV, a major online news video provider under China Central Television, the nation's biggest broadcaster.

The Shenzhen-listed company planned to inject at least 100 million yuan ($15.8 million) over the next 12 months into a subsidiary in charge of smart TV and set-top box projects.

Analysts said the smart TV devices will enable LeTV to move its paid content from laptops to TVs. LeTV pledged to obtain 60 to 70 percent of the nation's exclusive TV series resources, making itself the largest Internet-based TV series broadcasting platform.

"Customers' demand regarding TV has changed dramatically over the past decades. The audience will find ways to interact with video content, something that traditional TVs cannot accommodate," said Xue Yongfeng, an analyst with Analysys International.

Web-based video content, which enabled real-time sharing and commenting, is more likely to be accepted by younger people and frequent Internet users.

China's online video segment continued to grow in 2012. The sector saw a 50 percent quarter-on-quarter growth in the second quarter of this year, according to IT research firm iResearch Consulting Group. Viewers of online video content hit about 400 million, it added.

"Today's smart TV users will not use up to 90 percent of the functions because the traditional TV makers are not able to deliver the state-of-the-art user experience," said Jia.

Meanwhile, data from iResearch Consulting Group said only 30 percent of the TVs in Beijing were used daily in 2011, while the rate was 70 percent three years ago.

However, traditional TV manufacturers did not see LeTV as a big threat.

"The Internet companies' plan of entering the TV industry may help to boost the languid TV industry," Beijing News reported, citing Yang Dongwen, vice-president of Skyworth Group, one of the leading TV makers in the nation.

TV makers' worry-free attitude was partially because LeTV has yet to release details of its plans, let alone any physical product.

The company also did not specify when its device will enter the market. The products will not be released by the end of this year, Jia told China Daily.

In 2011 a total of 50 million TVs were sold in China, with a turnover of 200 billion yuan, said Jia.