QIAO NEXT INTERACTIVE DIGITAL BUSINESS is our Digital Division to help you to increase your ROI and maximize your brand awareness on China market and abroad.

Next is arriving: Now!

Our Main Focus Areas are:

  • Digital Strategy

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  • Digital Marketing

  • Web / Digital Services

  • Mobile & Mobility Services

  • Social Channels & eCommerce

  • eAdvertising / SEO / SEM

  • New Cross-Media Formats & Productions

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How we works:

Around a global strategy, we combine traditional and innovating marketing, locals and international channels and media, digital and interactive actions.

A teamwork in our local offices to create results on the target markets.

Our Mission: Create Value!

Next B2B - B2C Digital Platforms:

Combining creativity and innovation with results, we create and manage for our clients B2B & B2C platforms and infrastructures as concrete support for their commercial, distribution and trading activities (catalog, payments, logistics, customer care) directly in China.

  • to create new business channels and trading

  • to reduce costs to manage B2B, B2C and  e-Commerce activities

  • optimize business matching and product selection

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Our Industry Focus:

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Our Markets:

  • China

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Last but not least ..... since 1996 a solid experience to share

For Information or Contacts: [email protected]


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Over 500 Million of potential targets are on your fingertips!!

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Wednesday, 21 August 2019
  • About QIAO LAB
  • Qiao Strategic Consulting
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QIAO LAB is a Consulting & Business Innovation Incubator / Accelerator, Knowledge & Technology Transfer Company, Seed & Early Stage VC. QIAO LAB Next Business (Shanghai) Co., Ltd. is a full-service business management consulting firm & incubator / Accelerator to turn innovative business and product ideas into sustainable businesses. "Innovating future in China and abroad", through consulting support, concrete projects, best practices, inventions, technologies and sharing different knowledge. Consulting |...


Qiao Strategic Consulting

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QIAO LAB Consulting is a our Business Management Consulting Division to turn innovative business and product ideas into sustainable businesses. Our Corporate Open Innovation Program QIAO OPEN LAB PROGRAM for Corporate Innovation focuses on enterprise innovation, paying particular attention to implementation issues and development of new business models to capture the value of innovative products and services. Sharing of ideas and collaboration to push the boundaries of innovation inside the...


Qiao Next Brands

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QIAO NEXT BRANDS is our Division focused on customer engagement on China market and abroad. Only for NEXT BRANDS!! A NEXT BRAND is a brand projected towards the future, integrated with present and with strong values ​​from the past. "feels" its consumers, listens their needs, interacts. QIAO NEXT BRANDS is the only agency that accompanies your Brand from creativity to product distribution and selling. This is Next Brands! Fresh,...


Qiao Next Digital

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QIAO NEXT INTERACTIVE DIGITAL BUSINESS is our Digital Division to help you to increase your ROI and maximize your brand awareness on China market and abroad. Next is arriving: Now! Our Main Focus Areas are: Digital Strategy Digital Brand Engagement Digital Marketing Web / Digital Services Mobile & Mobility Services Social Channels & eCommerce eAdvertising / SEO / SEM New Cross-Media Formats & Productions Second-Screen Projects Next B2B Platforms...


Qiao Next Seed

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QIAO NEXT SEED CAPITAL is an investment vehicle focused on Chinese Internet Industry.We typically co-invest in Chinese early stage opportunities with Government Incubators and/or High-Tech Chinese Funds. Open to new investors and partners In order to continue our investment activities, we are continuously raising new funds (new Fundraising 2016) and searching strategic partners as support to our investments portfolio companies.Our Model Leveraging over two decades of experience gained in...


Qiao Lab Incubator

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QIAO LAB High-Tech Incubator provides a customized turn-key support (knowledge and experience), as well as equity investment capital. Our Main Sectors: - Agrifood- Big Data (ICT) - Bio technologies - Clean Technologies - Design and Innovative Fashion - Education and Training - Fintech- Green ICT - Healthcare- IC Design - Information Communication Technology (ICT) - ICT & Social Innovation - Internet & Web Technologies - Internet of Things (IOT) -...


Qiao Lab Garage

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Our Mission? - "Assemble" companies for Chinese market. - "Accelerate" companies on  Chinese market. - Incubating Chinese subsidiaries of high tech startups. Through combined use of infrastructures and solutions by Qiao Lab INCUBATOR (start-ups, platforms, services, etc. ..), install the best solutions into the selected companies to enable them to compete on China market. A "pit stop" under the supervision of the Qiao LAB Business Tutors which will provide the...


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Qiao LAB Blog: Startup, Seed,Accelerator,Inventions, Innovation, Knowledge & Technology Transfer, Culture, Society, Finance, Business, Business to Business

Mar 29

Integrated logistics key to promote agri-food exchange between China, Italy

Posted by: QIAO LAB

Tagged in: Zhu , Trading , Taste , Martina , Made in Italy , Italy , Import , Fattori , China , Bergamo


XINHUA, March 16 - 2014. The recent launch of a project to export Italian agri-food products to China has developed a model of "integrated logistics" between the two countries that creators said can ease and optimize bilateral exchange.

Chinese logistics company Shanghai Haibo, which is a subsidiary of China's second-largest food group Bright Food, and Shanghai-based incubator and consulting firm Qiaolab signed an agreement at the weekend to create "the first Chinese hub in Italy" in the northern city of Bergamo.

The project, which also has the objective to import Chinese products to Italy in a second phase, was based on an innovative way of working to promote commercial exchange in a high-potential sector, Qiaolab CEO Alberto Fattori said.

Italian entrepreneurs currently have to find a distributor or a partner in the Chinese market to sell their products in China, often with complex perspectives. "The question was 'how to move products from one to the opposite side of the world more efficiently and put them on the market in a direct way?' Our answer was: integrated logistics," Fattori highlighted.

Agri-food products generally travel to China by cargo ship, which only allows exportation of those ones with a long shelf-life. "But most Italian products have to be consumed in a short time and need special conservation conditions. Integrate logistics is the model that permits to make distribution and sales plans in advance so that it is also convenient to carry out air transportation," the CEO explained to Xinhua.

He noted that Italian logistics is experienced in managing fresh produce while Chinese logistics has extraordinarily big spaces, which makes their integration a solid system to export the best of Italian produce while assuring top quality. As a result of this simplified process, final prices will also be more adequate.

"Our teams based in China and Italy will work hand in hand," Fattori underlined. Qiaolab will help select, based on quality standards, the Italian companies (around 100 have been chosen so far) and provide them procedural, logistical and commercial assistance.

Shanghai Haibo will make use of its large logistics and distribution structure to make the Italian products arrive on China's shelves, President of Shanghai Haibo  Zhu Hangming said. Bright Food Group has more than 3,300 retail stores and 650 hotels and restaurants in China.

"Also, thanks to our Internet infrastructure, Italian companies will be able to monitor the quantity and sales information of their products anytime," said Zhu, who visited some agri-food companies in the Mediterranean country at the weekend.

He explained to Xinhua that though there are many valuable agri-food products in Italy, only a few of them are known in China. "Selection of typical, unique products is an important part of our strategy to assure long-term penetration in the market. For this reason, intercultural communication plays a fundamental role," he said.

The new model was welcome by Italian Minister of Agricultural, Food and Forest Policies Maurizio Martina. "The Italian government is willing to encourage logistics-integration projects between Italy and China," he said after meeting the projects' creators in Bergamo. Italy's agri-food export has recorded 30-billion-euro (41-billion-U.S. dollar) sales volumes, but the figure has the potential to double, Martina stressed.

The minister said he wished that integrated logistics can be a driver to promote more exchange on occasion of the Milan Expo 2015, of which "China will be one of the main protagonists with three extraordinary pavilions." The world exposition, scheduled in Italy for May 1 through Oct. 31 next year, was themed "Feeding the Planet, Energy for Life," aimed at raising awareness regarding the hunger challenge.

Xinhua | China Daily | People's Daily |