QIAO NEXT INTERACTIVE DIGITAL BUSINESS is our Digital Division to help you to increase your ROI and maximize your brand awareness on China market and abroad.

Next is arriving: Now!

Our Main Focus Areas are:

  • Digital Strategy

  • Digital Brand Engagement

  • Digital Marketing

  • Web / Digital Services

  • Mobile & Mobility Services

  • Social Channels & eCommerce

  • eAdvertising / SEO / SEM

  • New Cross-Media Formats & Productions

  • Second-Screen Projects

  • Next B2B Platforms & e-CRM

  • x-Commerce All-in-One infrastructures (e-Commerce, m-Commerce, v-Commerce)

  • Digital Innovative Business

  • Digital Localization / Internationalization

How we works:

Around a global strategy, we combine traditional and innovating marketing, locals and international channels and media, digital and interactive actions.

A teamwork in our local offices to create results on the target markets.

Our Mission: Create Value!

Next B2B - B2C Digital Platforms:

Combining creativity and innovation with results, we create and manage for our clients B2B & B2C platforms and infrastructures as concrete support for their commercial, distribution and trading activities (catalog, payments, logistics, customer care) directly in China.

  • to create new business channels and trading

  • to reduce costs to manage B2B, B2C and  e-Commerce activities

  • optimize business matching and product selection

  • combine real and virtual Showrooms and Catalogs

  • e-Procurement and distribution infrastructures

  • Cloud B2B/B2C Platforms

Our Industry Focus:

  • Corporate / Multinational

  • Food&Beverage

  • Luxury / Fashion / Design

  • Banks / Financial Services

  • High-Tech / Telecommunications

  • Tourism / Hospitality


Our Markets:

  • China

  • Europe

Last but not least ..... since 1996 a solid experience to share

For Information or Contacts: [email protected]


Your Cross - Media Network in China

First Cross-Media Network for China Market.

Over 500 Million of potential targets are on your fingertips!!

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- TV LCD Network: over 150.000 (VIP Restaurants, Shopping Mall, Supermarkets, Business building, Golf Club....)

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- Business Magazine (targets Business Decision Makers)

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My China Media Network service is delivery by:

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Thursday, 20 June 2019
  • About QIAO LAB
  • Qiao Strategic Consulting
  • Qiao Next Brands
  • Qiao Next Digital
  • Qiao Next Seed
  • Qiao Lab Incubator
  • The Garage


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QIAO LAB is a Consulting & Business Innovation Incubator / Accelerator, Knowledge & Technology Transfer Company, Seed & Early Stage VC. QIAO LAB Next Business (Shanghai) Co., Ltd. is a full-service business management consulting firm & incubator / Accelerator to turn innovative business and product ideas into sustainable businesses. "Innovating future in China and abroad", through consulting support, concrete projects, best practices, inventions, technologies and sharing different knowledge. Consulting |...


Qiao Strategic Consulting

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QIAO LAB Consulting is a our Business Management Consulting Division to turn innovative business and product ideas into sustainable businesses. Our Corporate Open Innovation Program QIAO OPEN LAB PROGRAM for Corporate Innovation focuses on enterprise innovation, paying particular attention to implementation issues and development of new business models to capture the value of innovative products and services. Sharing of ideas and collaboration to push the boundaries of innovation inside the...


Qiao Next Brands

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QIAO NEXT BRANDS is our Division focused on customer engagement on China market and abroad. Only for NEXT BRANDS!! A NEXT BRAND is a brand projected towards the future, integrated with present and with strong values ​​from the past. "feels" its consumers, listens their needs, interacts. QIAO NEXT BRANDS is the only agency that accompanies your Brand from creativity to product distribution and selling. This is Next Brands! Fresh,...


Qiao Next Digital

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QIAO NEXT INTERACTIVE DIGITAL BUSINESS is our Digital Division to help you to increase your ROI and maximize your brand awareness on China market and abroad. Next is arriving: Now! Our Main Focus Areas are: Digital Strategy Digital Brand Engagement Digital Marketing Web / Digital Services Mobile & Mobility Services Social Channels & eCommerce eAdvertising / SEO / SEM New Cross-Media Formats & Productions Second-Screen Projects Next B2B Platforms...


Qiao Next Seed

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QIAO NEXT SEED CAPITAL is an investment vehicle focused on Chinese Internet Industry.We typically co-invest in Chinese early stage opportunities with Government Incubators and/or High-Tech Chinese Funds. Open to new investors and partners In order to continue our investment activities, we are continuously raising new funds (new Fundraising 2016) and searching strategic partners as support to our investments portfolio companies.Our Model Leveraging over two decades of experience gained in...


Qiao Lab Incubator

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QIAO LAB High-Tech Incubator provides a customized turn-key support (knowledge and experience), as well as equity investment capital. Our Main Sectors: - Agrifood- Big Data (ICT) - Bio technologies - Clean Technologies - Design and Innovative Fashion - Education and Training - Fintech- Green ICT - Healthcare- IC Design - Information Communication Technology (ICT) - ICT & Social Innovation - Internet & Web Technologies - Internet of Things (IOT) -...


Qiao Lab Garage

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Our Mission? - "Assemble" companies for Chinese market. - "Accelerate" companies on  Chinese market. - Incubating Chinese subsidiaries of high tech startups. Through combined use of infrastructures and solutions by Qiao Lab INCUBATOR (start-ups, platforms, services, etc. ..), install the best solutions into the selected companies to enable them to compete on China market. A "pit stop" under the supervision of the Qiao LAB Business Tutors which will provide the...


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Qiao LAB Blog: Startup, Seed,Accelerator,Inventions, Innovation, Knowledge & Technology Transfer, Culture, Society, Finance, Business, Business to Business

Sep 24

China e-commerce Alibaba launches mobile chat app

Posted by: Qiao Next Digital

Tagged in: WeChat , Mobile , Internet , E-commerce , China , Chat , App , Alibaba

Qiao Next Digital

China's market for mobile chat applications has never been so crowded especially after Alibaba Group Holding Ltd - the country's largest e-commerce company - officially joined the fray on Monday with the launch of its first social networking app.

The app named Laiwang, which means come and go in Chinese, is the first product unveiled to the public after the company announced an internal restructuring program earlier this month with a strong focus on the mobile Internet business.

"We're a company with strong e-commerce genes, but we simply want to build a platform to keep people closer and to meet their social networking demands in the mobile Internet era," said Jonathan Lu Zhaoxi, Alibaba's chief executive officer, who is now also leading the company's newly formed Internet communication division.

He said that the era of the personal computer has ended and that his company's expansion to social networking systems is a natural evolution driven by the public's growing reliance on mobile phones.

He denied rumors suggesting that Alibaba's new app launch was due to the success of WeChat, the reigning mobile messaging service in China, which is owned by Tencent Holdings Ltd, Alibaba's archrival.

Analysts agreed with Lu, saying that the main reason prompting many players to jump into the mobile chatting app market is because messaging apps, which are seeing "rigid demand" from consumers, can help companies to lock up a great number of mobile Internet users.

"Communication is a basic need. By launching those apps, companies can easily accumulate a lot of mobile Internet users. The apps work as an entry to the mobile internet era," said Wang Jun, senior analyst with Beijing-based research firm Analysys International.

Figures from the Ministry of Industry and Information Technology said that the number of China's mobile Internet users exceeded 800 million earlier this year.

Data from Analysys International showed that the accumulated number of mobile instant messaging accounts in China jumped 85.2 percent year-on-year to 1.22 billion in the first quarter of this year.

Alibaba is certainly not the only company to have discovered the importance of an entry point to the market. On Aug 19, Chinese operator China Telecom Corp Ltd unveiled its mobile messaging app, known as Yixin, in collaboration with Internet firm NetEase Inc.

Three days later, WeMeet, a messaging app that shares some features with WeChat, was launched by Hangzhou Kuyue Tech, which Sina Corp invested in.

The new apps have always been compared with Tencent's WeChat, the most popular mobile chatting app with more than 400 million registered users in China. And Alibaba's Laiwang is no exception.

Laiwang shares some features with WeChat, such as the ability to send messages and share pictures, but it also has some new features, such as a hand drawing sharing function and the possibility of automatically deleting messages right after the recipients view them.

According to Alibaba, the company developed the app for almost two years. And even though it was only officially launched on Monday, Laiwang was quietly released more than a year ago and it attracted more than 1 million users basically through word-of-mouth marketing.

Zou Mengrui, the head of the team in charge of developing Laiwang, said he is confident that the product will be a success.

"We hope we can attract 10 million users in the coming one to two months and exceed 100 million users in a year," he said, adding that is his definition of success.

However, to some industry observers, Laiwang's new features don't seem groundbreaking enough to attract the same number of users as Tencent's WeChat.

Zou was repeatedly asked at the press conference to launch the app why he thought that Laiwang can be such a success.

He said that WeChat's success is based on Tencent's large number of existing users and the company's rich resources.

"Alibaba also has hundreds of millions of existing users on or And we also have a lot of resources and advantages," Zou said.

However, WeChat's popularity and its established reputation is not something which can be easily replicated by the increasing number of similar apps in the market, said Lu Jingyu, an analyst on the mobile Internet market with iResearch Consulting Group.

"It's very difficult to change users' long-term habits. People all want to join the most popular social networking system, which has the majority of their friends on it. The more users you have, the more users you will get," said Lu.

Apart from the large user base, the latest version of WeChat, which was released in early August and is the largest update since the app was launched in 2011, also showed that the service is near a breakthrough point in terms of developing a successful business model, Lu said.

The new features of WeChat 5.0, including social games, scanner tools and payment integration functions, are seen by many insiders as a good answer to the challenge of making money out of free apps, which has been a long-term challenge for China's Internet companies.

Lu, Alibaba's CEO, said that there's no business model for Laiwang at the moment.

"Our top priority is to improve the product so that it meets the demands of users. Any big business strategy can fail for some reason but a product that can meet people's demands can never fail," he said.

However, the company said it will not add game functions to Laiwang.

And though it's difficult to overtake WeChat's dominant position, Lu with iResearch Consulting Group, said that WeChat will unavoidably face a shrinking market share due to the increas-ing number of competitors.

However, Wang Jun, an analyst at Analysys International, said that it doesn't really matter whether Laiwang can defeat WeChat or not.

"I think that Alibaba's goal is to make Laiwang a platform that can help people improve their businesses online," Wang said.

"If Laiwang can attract a lot of users, they will eventually become customers of or Alibaba's other online marketplaces," Wang said.

He added that the success of the app will help Alibaba to complete its ecosystem of online-to-offline businesses.